What do you need from a potential customer or buyer before you can sell to them?
Take a listen to the 153rd episode of the Zoom Factor podcast for 4 things you must have from your buyer (or anyone for that matter) before you can sell to them.
What Digital Marketers can Learn from Goldilocks and the 3 Bears
As digital marketers there is much we can learn from the story of Goldilocks. We need to build a digital platform that is inviting, serves value, makes our readers, viewers and listeners feel safe, comfortable and taken care of.
Power of Social Data & Metrics – Conversation with Andrew Caravella of @SproutSocial
Many marketers get overwhelmed with trying to understand how they can leverage data and metrics to guide their business in the right direction. As a result they run away from data and the power it can provide versus digging in and learning how to tap into the power of what it has to offer.
10 Tips to Create Epic Blog Posts Your Audience Will Devour
Writing epic blog content that attracts, inspires and connects you with your ideal customer requires a combination of both art and science.
Stop the Spam Insanity! Let’s Put Human Back in Social Media
Attention is the most scarce resource digital marketers have. The lack of attention is a core reason brands and even smart digital marketers are falling to lazy social spamming tactics. They are desperate for attention. As a result they foolishly believe that by blasting junk into our social feeds they will grab out attention.
Power of Intention in Earning Trust and Attention with Social Media and Digital Marketing
Your intention may be good, but your execution may be poor and negatively impacting your digital marketing results if you are not earning trust and attention as a result of the right intention.
Personal Branding: 7 Foundational Steps to Build Your Brand
Welcome to the digital age of marketing where you are the brand. You can run and hide but you can’t escape the need to build your personal brand.
Design the Business and Life of Your Dreams
Do you ever feel like you are going through the motions of life? Maybe you get a strange feeling that your life is set on auto drive but you don’t know who is at the wheel? Maybe it’s the not the life you thought you would live?
Real Leaders Know how to Pivot and Embrace Change
Are you sick and tired of being sick and tired? Are you tired of working 18 hours a day and yet still not achieving your life and business goals?
Don’t Build Your Business on Rented Social Media Land
If Facebook, Twitter, Pinterest or Snapchat were to drop off the face of the earth tomorrow what would happen to your business? Would your business be negatively impacted? Would it thrive or would it crumble under algorithm changes and paid media models being aggressively implemented by every social network that hits prime time.
10 Tips to Integrate Social Media into Product & Business Launches
Use these 10 tips to integrate social media into your product or business launch.
Don’t Start with Technology When Building a Social Media Plan
You need to be where your ideal customer is, not just where you want to be or even necessarily where you feel comfortable.
10 Simple Ways to Grow Your Email List by 400%
Smart digital marketers who know the value of an email list. They create epic and compelling content offers that inspire, educate, delight and help their ideal customer and audience solve their greatest problems. They earn their trust and email address. They are then able to more easily nurture relationships with a captured audience who WANTS to hear from them.
Embrace Change & Move Industry Forward!
Industries, communities and ecosystems of all kinds go through cycles of change. They grow, they shrink, they thrive, they struggle. How they get out of the struggle and truly embrace change is what separates the winners from the losers
Dear Brand Marketers, Stop Pretending Influencer Marketing = Earned Media. It’s Not the Same.
Marketing, communication and media is becoming more and more complicated. Many marketers and business leaders are finding it difficult to learn, embrace and maximize their use of new media. They struggle with understanding the difference, value and how to best use earned media, paid media and owned media.
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