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Learn how to maximize your time on Twitter and increase ROI and business results.
Evergreen content is content that is timeless, sustainable and has a shelf life longer the latest Facebook feature or favorite mobile application.
Would you like to build authority, establish trust, increase brand awareness and grow your business results? If you answer yes to any of these questions and you haven’t ever considered guest blogging then you should definitely read this blog post and listen to the 166th episode of the Social Zoom Factor podcast.
Guess what… I am NOT on Blab yet. Why you ask? There is a new shiny social video network in the social house. It’s a fun, easy to use platform that enables video collaboration, and is much easier to use than Google Hangouts.
With every virtual touch, swipe, view, and listen you have and opportunity to earn a friend, to earn an advocate and customer. You have an opportunity to earn trust, start and nurture real and human relationships. You have an opportunity to earn a sale, not just push sales.
Many brands and people struggle with how much of them personally do they incorporate into the communications, platform and media. Because they don’t know how to brand themselves, incorporate brand storytelling or properly engage their audience they wind up spamming and pushing people away versus drawing them closer to their brand.
Experienced social media brand leaders are not afraid to try new things. They don’t let themselves get stuck in a box, while at the same time they balance the desire to chase shiny objects while staying focused where they know they can achieve the highest measurable business results.
Brands can tap into the power of storytelling to inspire, connect with and serve their audiences. Storytelling helps build relationships and earn trust. It doesn’t require perfection. Don’t focus on perfection, focus on connection.
So what are the habits, behaviors and foundational success elements that true social marketing leaders embrace? How do they rise above the status quo? How do they consistently serve the needs of their customer, keep the brand top of mind and help achieve a positive ROI for the investment and time into social media?
There is much confusion regarding online brand and reputation management. Some think it’s only for brands who get themselves in trouble and need to cover up the bad. Some think it’s public relations, while others think it’s just social media monitoring or some ninja SEO tricks.
One of the best ways to increase traffic to your blog or website is via organic traffic. Organic traffic is not paid media. Organic traffic is traffic that comes to you via search on the search engines, social networks or other online platforms. You don’t pay for it directly, though you pay for it via your time invested in content marketing, website and blog development, influencer marketing and the list goes on.
Best practices to help social media agencies on boarding new clients with success. These tips can be used for many different types of businesses such as small business, entrepreneur to large corporations implementing digital and social media marketing.
Did you know that over 900 million people are connected to “public figures” on Facebook? Facebook recently announced the launch of a new mobile video live streaming feature called Live. Celebrities, politicians, athletes and general influencers have already been using the Facebook Mentions application only available to people with a verified page.
What does it really mean to be a thought leader? Unfortunately too many digital and social marketers have a false belief that they can simply write a few blog posts, send a few tweets and increase their social influence scores such as Klout and they will quickly become the go to thought leader of their niche.
Do you know the difference between traditional marketing, ecommerce, multichannel marketing and omnichannel marketing?
Omnichannel marketing is not simply a buzzword for multichannel marketing.
let’s get social!