social zoom factor blog

The Reason Why Your Social Media Delivers No ROI in 2018

The truth is that although many marketers are “doing social media,” far fewer are utilizing social media in a way that brings positive result or return on investment. Take a listen to episode 246 of the Social Zoom Factor podcast where I share with you The Number One Reason Your Social Media Has Zero Return on Investment and How to Fix it.

Facebook 2018 News Feed Changes 101: What You Need to Know With No Fluff or Fear Mongering

It is imperative you take the time to understand these changes if you plan to do any business marketing on Facebook in 2018. You need to do your research and get the facts. Do NOT believe everything you read, watch, or listen to. Make sure you are getting your information from trusted sources that you know have a vested interest and a top goal to share truthful knowledge and information that can help you achieve your goals.

2018 Content Marketing Trends, Statistics + Editorial Calendar Template

Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. It is content that delivers value, context and inspires the reader, viewer or listener to open, click, read, listen, share and even buy from you.

How to Partner with the Social Media Agency Your CEO Just Hired (and not get fired)

It’s Monday morning. You arrive into the office, grab your cup of java, open up your laptop and start digging into your email. One particular email grabs your attention. It’s from your boss or maybe even your CEO. Subject line reads… “New Social Media Agency Kickoff Meeting Tomorrow.” Hmmm… this is coming as quite a…

10 Tips to Partner with Your Social Media Marketing Agency for Maximum Success and ROI

Hiring a social media marketing agency is a big decision. Understanding how to partner with your agency can make or break your success in both the short and long term.

Facebook Messenger 101: The Why, What and How of Facebook Messenger for Business

Learn how to leverage Facebook Messenger to generate leads and better serve your customer, while you sleep. Tap into the power of chat bots, automated and scripted messages to connect with your customer when and how they want to communicate with your business. Improve customer service and stand out from the crowd to gain an unfair competitive advantage.

4 Tips to Make Time for Social Media Even if Your Schedule is Packed

“I have so much extra time and money, I think I will spend it all on social media…” said no business or marketing leader ever! Prioritizing how you invest your precious resources and how you leverage every minute will either make or break your success.

Audience First Marketing in a Nutshell

Today’s marketer has no guarantee of reaching their audience on any medium. Not Facebook. Not Instagram, LinkedIn. Twitter, YouTube or Snapchat. Organic reach is dwindling to zero for brands and marketers who don’t have a solid marketing strategy that encompasses social, digital, content, and measurement all centered around their target audience.

Here’s Why You Need a Personal Branding Strategy and Plan

One of the most overlooked aspects of social business and social media is the power of the personal brand. Unfortunately, many marketers and business leaders wrongly assume that personal branding is only for those looking to be “famous” or become some type of online or social marketing “guru.” This couldn’t be further from the truth.

Are You Guilty of These 8 Content Marketing Lazy, Bad Habits? Here’s an Intervention Program.

Are you guilty of these 8 content marketing bad habits stopping you from achieving more success creating and leveraging content? You can’t skip important steps such as goal setting, planning and researching your audience. Learn how to optimize every moment and dollar you spend on content marketing.

Facebook Groups for Business in a Nutshell

Facebook Groups provide a unique opportunity for businesses of all sizes to build community, increase brand awareness, generate leads and even increase sales of products or services. You can more quickly earn trust, nurture relationships, network and create a movement big or small!

Big News! Social Media Training for Small Business + Member Community From Marketing Nutz

Do you have social media, digital marketing and branding problems? We have answersI Social Profit Factor Training and Member Community officially opens doors to the general public today! We have been working the past year on a game changing project to help solve your biggest problems and challenges related to social media marketing, digital marketing, branding, strategy, branding, content, and deep dive training on all of the top social networks including Facebook, Instagram, Twitter, LinkedIn, Pinterest, Snapchat and loads more!

How to Define Social Media Goals, Objectives, KPIs and Success

The modern social marketer of today needs to know how to set goals, build a well thought out plan, balance the use of owned, paid and earned media. They must know how to tap into the power of influencer marketing, paid advertising, visual marketing and list goes on!

25 Helpful Content Marketing Ideas to Be the Hero of Your Dream Customer

If you really want to connect with your target and ideal customer in a real, human, meaningful and memorable way, you need to help them. You need to consider producing content that actually helps them solve problems. Content that helps your audience be better, perform better and achieve more in their life brings your content true meaning to their business, heart and sometimes even soul.

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