Every smart marketer wants their brand to be relevant, memorable, inspiring and positive in the mind of their audience, ideal customer and online community. What many marketers don’t know is that the little things they are doing online every day could be hurting their brand more than helping.
Your Product Is Marketing – #AdobeSummit Inspirations Day 1
Attention is the most scarce resource in business. Earning the attention of your customers, audience and community is one of the greatest challenges for marketers in businesses big and small
10 Google Analytics Metrics to Zoom Your Content and Social Media Marketing
Would you like to better convert traffic to your blog or website to a real sale? Do you wish you knew more about your customer? Wish you knew what content is truly engaging your audience? How about the top traffic sources to your blog or website?
Many marketers stay far away from analytics data and measurement as they think it’s too complicated. The truth is that understanding analytics measurement systems doesn’t require a math or analytics degree.
Are You Creating, Curating or Regurgitating Content?
The challenge can be overwhelming for marketers to consistently create content that is fresh, relevant and provides real value to their audience, customers, and prospective customers.
Because of this pressure, unfortunately many marketers fall to lazy marketing tactics.
Talk Human to Me: 20 Tips to Humanize Your Brand
Humanizing your brand is a requirement, not an option if you want to be in business 3 years from now. Yes, you can put brand humanization on hold. However, every day you lose is a day you could be building relationships, nurturing friendships, establishing and earning the respect of powerful brand evangelists who will shout from a mountain top how wonderful you and your brand are.
You Can’t Fake Relevance in Social Media, Business and Life
You can not fake being relevant. You can not fake earning trust. You certainly can’t fake a relationship that has depth.
Zoom Your Brand on Twitter with these 8 Tips
Would you like to take your brand to the next level by tapping into the power of Twitter but not sure where to start?
This episode of the Social Zoom Factor podcast will help you quickly understand how you can begin to brand yourself and your company using Twitter.
10 Tips to Refocus Your Social Marketing and Business on the Needs of Your Customer
According to Google, the average consumer researches 10.4 sources before making a purchase decision? This includes researching content via the web, social networks such as Facebook, Twitter, Instagram and LinkedIn as well as talking to trusted colleagues, friends and family.
Lessons Learned after 100 Social Zoom Factor Podcast Episodes!
Take a listen to the 100th episode of the Social Zoom Factor podcast to learn how to use podcasting to ignite your communities, customer relationships, media platform and business.
How Much Time Should You and Your CEO be on Twitter?
How much time should you, your CEO, CMO, CTO, CIO, and staff spend on social media?
Are you more or less of an expert or qualified for whatever it is you do in business based on the amount of time you spend tweeting, on Facebook or posting photos to instagram?
Are You Truly Influential? Social Media Influence in a Nutshell
What does it mean to be influential? What is influence? How can you establish yourself and your brand as a thought leader?
Co-Created Content Marketing in a Nutshell
Co-created content is not just a buzzword or the next new shiny object that will solve your business problems.
Influencer Marketing in a Nutshell
The definition of influencer marketing, four main activities for influencer marketing and how to find and select influencers to work with your brand and more is discussed in this episode of the Social Zoom Factor podcast.
What Brands Won the Social SuperBowl XLIX?
The Social Media SuperBowl set some new records of its own that are pretty exciting for all of us social and marketing geeks! The Patriots were clearly not the only winner in the Superbowl XLIX.
SuperBowl Social Media Marketing – 10 Tips to Score a TouchDown for Your Brand
Big brands are spending millions of dollars on SuperBowl advertising to get their short lived moments of fame with the hope of making a lasting impression, earning loyal brand evangelists and inspiring people to talk about them, share their message and become a viral hit sensation. NBC is seeking $4.4 million to $4.5 million per second!
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