Brands can tap into the power of storytelling to inspire, connect with and serve their audiences. Storytelling helps build relationships and earn trust. It doesn’t require perfection. Don’t focus on perfection, focus on connection.
So what are the habits, behaviors and foundational success elements that true social marketing leaders embrace? How do they rise above the status quo? How do they consistently serve the needs of their customer, keep the brand top of mind and help achieve a positive ROI for the investment and time into social media?
One of the best ways to increase traffic to your blog or website is via organic traffic. Organic traffic is not paid media. Organic traffic is traffic that comes to you via search on the search engines, social networks or other online platforms. You don’t pay for it directly, though you pay for it via your time invested in content marketing, website and blog development, influencer marketing and the list goes on.
What do you need from a potential customer or buyer before you can sell to them?
Take a listen to the 153rd episode of the Zoom Factor podcast for 4 things you must have from your buyer (or anyone for that matter) before you can sell to them.
As digital marketers there is much we can learn from the story of Goldilocks. We need to build a digital platform that is inviting, serves value, makes our readers, viewers and listeners feel safe, comfortable and taken care of.
In this episode of the Social Zoom Factor podcast we interview Mark Schaefer, the author of the newly published book, Content Code: Six Essential Strategies for Igniting Your Content, Your Marketing and Your Business. Mark explains why people share content, who they share content with and how to increase the sharing of content by earning trust and connecting emotionally with our alpha audiences.
On April 21, 2015 Google officially released quite a significant new mobile-friendly algorithm. The new algorithm is designed to give a boost to mobile-friendly web pages in Google’s mobile search results.
This is very good news for those of us who have invested in ensuring our sites are mobile friendly!
There is only one way to do social media, create content, setup a blog, measure results and build your business. The only way is what works for you, your customers, your audience, your community and your business!
When it comes to digital marketing and social media too many people throw spaghetti technology at the internet walls and then wonder why nothing sticks, why they have zero revenue and are working 24 hours a day.
It’s human nature to want to blame a “thing” on the lack of a result. It’s easy to blame Facebook, Twitter or LinkedIn for the problems you have in your business.
Having the right Wordpress plugins is key to maximizing the platform and ensuring you are leveraging the technology to achieve business goals as well as deliver a pleasant and consistent user experience.
How do you break through the noise of tools and tech to identify the best tools to help you increase conversions and nurture a community of loyal brand evangelists and customers?
Who is the modern, connected, social, savvy connected customer of today? 90% of them hold the knowledge of power in their handheld device which is in arms reach 100% of the time.
Did you know IDC predicts there will be 1.3 billion mobile workers by 2015?
The only problem is that none of this happened. Bottom line, your blog sucks and you don’t know what to do about it.