Many people struggle with understanding not only how Twitter works but most importantly how their business can benefit from using it. Twitter can be one of the most powerful social networks to help brands build community, reach new markets, elevate brand awareness, better manage and monitor reputation and the list goes on
The social inter webs are tearing at the seams with an overwhelming amount of noise. It’s getting harder for brands to stand out and unfortunately many of them are falling to noisy, interruptive and spammy tactics.
Random Acts of Marketing (RAMs) are mean little monsters. They crawl in through open cracks in marketing plans and take advantage of people who feel overwhelmed and are desperate for results. They thrive off of lack of planning, short budgets and over stressed teams.
Can an audience or a community be owned? What does it mean to be owned? You have invested time and resource into building and nurturing your social community. Do you think you have a right to control them?
Are you energizing and breathing life into your online communities or are you zapping their energy?
Feeling overwhelmed with the amount of content on the social inter webs, podcasts and videos telling you how to tweet, Instagram, Facebook, write content, build your brand, and drive real results with social media?
Each day you have a choice. You can either own the day or you can let it own you. Each day you have a choice. You can either own the day or you can let it own you.
Buzz without bucks will not pay your team salaries, the office rent or the monthly subscriptions for all of those social media tools you are using to create all that fancy buzz.
Do you lack the trust factor? Establishing trust and authority are critical to achieve business results online. Build an integrated platform that inspires, invites conversation and nurtures relationship.
Relationships are the life raft to social media, technology and business change.
Putting all of your social, technology and / or business eggs in a social network basket you don’t own is high risk.
The truth is that instead of worrying so much about the technology, bits and bytes we should be focused on relationships.
For small business, startups, entrepreneurs, and even “corporatepreneurs” within larger organizations, knowing the right levers to pull to gain competitive advantage can make all the difference in winning or losing.