Could it be that you are making some basic content marketing mistakes that are holding you back from the success you deserve and expect?
How is your content marketing plan and strategy coming along for 2016? Are you ready to create and deliver valuable content that will inspire, connect and organically attract your ideal customer, audience, investors, stakeholders, and partners?
While it may be tempting to start testing every social network and content medium available, it’s better to crawl, walk run and ensure you have a plan before wasting a ton of time, resource and money on content that your audience may not even like, read, watch, listen to or engage with.
The new always on, always connected, digital and social world provides amazing opportunities for smart digital brand marketers and business leaders to develop, test, and launch marketing programs, campaigns, products and services to market in far less time than days past.
Learn how to maximize your time on Twitter and increase ROI and business results.
Evergreen content is content that is timeless, sustainable and has a shelf life longer the latest Facebook feature or favorite mobile application.
Experienced social media brand leaders are not afraid to try new things. They don’t let themselves get stuck in a box, while at the same time they balance the desire to chase shiny objects while staying focused where they know they can achieve the highest measurable business results.
There is much confusion regarding online brand and reputation management. Some think it’s only for brands who get themselves in trouble and need to cover up the bad. Some think it’s public relations, while others think it’s just social media monitoring or some ninja SEO tricks.
One of the best ways to increase traffic to your blog or website is via organic traffic. Organic traffic is not paid media. Organic traffic is traffic that comes to you via search on the search engines, social networks or other online platforms. You don’t pay for it directly, though you pay for it via your time invested in content marketing, website and blog development, influencer marketing and the list goes on.
Best practices to help social media agencies on boarding new clients with success. These tips can be used for many different types of businesses such as small business, entrepreneur to large corporations implementing digital and social media marketing.
Did you know that over 900 million people are connected to “public figures” on Facebook? Facebook recently announced the launch of a new mobile video live streaming feature called Live. Celebrities, politicians, athletes and general influencers have already been using the Facebook Mentions application only available to people with a verified page.
Attention is the most scarce resource digital marketers have. The lack of attention is a core reason brands and even smart digital marketers are falling to lazy social spamming tactics. They are desperate for attention. As a result they foolishly believe that by blasting junk into our social feeds they will grab out attention.
Your intention may be good, but your execution may be poor and negatively impacting your digital marketing results if you are not earning trust and attention as a result of the right intention.
Welcome to the digital age of marketing where you are the brand. You can run and hide but you can’t escape the need to build your personal brand.
Do you ever feel like you are going through the motions of life? Maybe you get a strange feeling that your life is set on auto drive but you don’t know who is at the wheel? Maybe it’s the not the life you thought you would live?