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Welcome to the Inspiration Age

Welcome to the Inspiration Age

What is the inspiration age and why should it matter to you and your business? We answer these questions and more in the episode 170 of the Social Zoom Factor podcast. Take a listen and learn not only what the inspiration age is, but also 8 solid strategies and tips to inspire your audience.

http://traffic.libsyn.com/socialzoomfactor/SZF_170_InspirationAge_Final_mixdown.mp3

Stop the Spam Insanity! Let’s Put Human Back in Social Media

Stop the Spam Insanity! Let’s Put Human Back in Social Media

Attention is the most scarce resource digital marketers have. The lack of attention is a core reason brands and even smart digital marketers are falling to lazy social spamming tactics. They are desperate for attention. As a result they foolishly believe that by blasting junk into our social feeds they will grab out attention.

http://traffic.libsyn.com/socialzoomfactor/SZF_149_Stop_Spam_Final_mixdown.mp3

Power of Intention in Earning Trust and Attention with Social Media and Digital Marketing

Power of Intention in Earning Trust and Attention with Social Media and Digital Marketing

Your intention may be good, but your execution may be poor and negatively impacting your digital marketing results if you are not earning trust and attention as a result of the right intention.

http://traffic.libsyn.com/socialzoomfactor/SZF_148_Attention_Dont_Sell_Final_mixdown.mp3

How to Launch, Build, Nurture & Zoom Your Social Media Communities!

How to Launch, Build, Nurture & Zoom Your Social Media Communities!

Communities are the foundation of social media. Communities are where conversations happen, relationships are nurtured and people connect on topics that matter to them.

http://traffic.libsyn.com/socialzoomfactor/SZF_123_CommunityZoom_mixdown.mp3

Influencer Marketing in a Nutshell

Influencer Marketing in a Nutshell

The definition of influencer marketing, four main activities for influencer marketing and how to find and select influencers to work with your brand and more is discussed in this episode of the Social Zoom Factor podcast.

http://traffic.libsyn.com/socialzoomfactor/SZF_096_Influencer_Marketing_Final_mixdown-2.mp3

Is Ignoring Customers on Social Media a Strategy? @CBS UnderCover Boss Case Study

Is Ignoring Customers on Social Media a Strategy? @CBS UnderCover Boss Case Study

What should a brand do when social media crisis hits? Is ignoring tv viewers an option for brands? Social media has given consumers, viewers, partners and stakeholders a new platform to speak their mind.

http://traffic.libsyn.com/socialzoomfactor/SZF_089_Stop_Ignoring_Final_mixdown.mp3

12 Success Tips for Social Media Community Managers and Their Management

12 Success Tips for Social Media Community Managers and Their Management

Many social community managers jump into social media work expecting it to be glamorous! What many social media professionals find surprising is the amount of detailed work, knowledge, data, analysis, team leadership and business acumen is required to be successful in the world of social business. Social media requires much more than knowledge of how to send a tweet or post to Facebook.

http://traffic.libsyn.com/socialzoomfactor/SZF_088_Community_Manager_Final_mixdown.mp3

063: Are You Building Social Media Community or a Self Serving Empire?

063: Are You Building Social Media Community or a Self Serving Empire?

Are you building a social media community built upon trust, meaningful relationships and value? Or are you building a self serving empire?

http://traffic.libsyn.com/socialzoomfactor/SZF_063_FInal_empirevscommunity_mixdown.mp3

061: People Don’t Just Buy Things, They Join Things!

061: People Don’t Just Buy Things, They Join Things!

People want to be part of something bigger than what they can be by themselves. They want to not just buy something, but join something.

http://traffic.libsyn.com/socialzoomfactor/SZF_061_PPL_dony_buy_they_join_mixdown.mp3

044: Tapping into the Power of the OPC – Other People’s Community and Content

044: Tapping into the Power of the OPC – Other People’s Community and Content

Ever heard of the OPC? Note, it’s not to be confused with the song, OPP, even though if you have ever attended one of my workshops you have likely not only heard the song but danced to it! The OPC = other people’s content and other people’s community.

http://traffic.libsyn.com/socialzoomfactor/SZF_044_OPC_Final_mixdown.mp3

027: You Do Not Own Your Audience!

027: You Do Not Own Your Audience!

Can an audience or a community be owned? What does it mean to be owned? You have invested time and resource into building and nurturing your social community. Do you think you have a right to control them?

http://traffic.libsyn.com/socialzoomfactor/SZF_27_DontownAudience_mixdown.mp3

026: 50 Ways to Energize and Inspire Your Social Media Communities

026: 50 Ways to Energize and Inspire Your Social Media Communities

Are you energizing and breathing life into your online communities or are you zapping their energy?

http://traffic.libsyn.com/socialzoomfactor/SZF_26_50tipstoenergize_mixdown.mp3

018: Relationships are the Life Raft of Social Media & Technology Evolution

018: Relationships are the Life Raft of Social Media & Technology Evolution

Relationships are the life raft to social media, technology and business change.

Putting all of your social, technology and / or business eggs in a social network basket you don’t own is high risk.

The truth is that instead of worrying so much about the technology, bits and bytes we should be focused on relationships.

http://traffic.libsyn.com/socialzoomfactor/SZF_018_RelationshipLiferaft_mixdown.mp3

Social Media Communities: How to Build, Nurture, Grow & Sustain

Social Media Communities: How to Build, Nurture, Grow & Sustain

How do you leverage social media to build, nurture, grow and sustain meaningful, connected and powerful communities?

The truth is it takes time, patience and an investment in people as human beings, not just dollars. It requires as much art as it does science.

http://traffic.libsyn.com/socialzoomfactor/SZF_017_Community_Building_mixdown.mp3

Brand Humanization: Social Media Authenticity vs Transparency

Brand Humanization: Social Media Authenticity vs Transparency

Learning the difference between authenticity and transparency is key to building relationships and earning trust via social media marketing.

http://traffic.libsyn.com/socialzoomfactor/SZF016_Social_Authenticity_mixdown.mp3
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