What is the inspiration age and why should it matter to you and your business? We answer these questions and more in the episode 170 of the Social Zoom Factor podcast. Take a listen and learn not only what the inspiration age is, but also 8 solid strategies and tips to inspire your audience.
Attention is the most scarce resource digital marketers have. The lack of attention is a core reason brands and even smart digital marketers are falling to lazy social spamming tactics. They are desperate for attention. As a result they foolishly believe that by blasting junk into our social feeds they will grab out attention.
Your intention may be good, but your execution may be poor and negatively impacting your digital marketing results if you are not earning trust and attention as a result of the right intention.
Communities are the foundation of social media. Communities are where conversations happen, relationships are nurtured and people connect on topics that matter to them.
The definition of influencer marketing, four main activities for influencer marketing and how to find and select influencers to work with your brand and more is discussed in this episode of the Social Zoom Factor podcast.
What should a brand do when social media crisis hits? Is ignoring tv viewers an option for brands? Social media has given consumers, viewers, partners and stakeholders a new platform to speak their mind.
Many social community managers jump into social media work expecting it to be glamorous! What many social media professionals find surprising is the amount of detailed work, knowledge, data, analysis, team leadership and business acumen is required to be successful in the world of social business. Social media requires much more than knowledge of how to send a tweet or post to Facebook.
Are you building a social media community built upon trust, meaningful relationships and value? Or are you building a self serving empire?
People want to be part of something bigger than what they can be by themselves. They want to not just buy something, but join something.
Ever heard of the OPC? Note, it’s not to be confused with the song, OPP, even though if you have ever attended one of my workshops you have likely not only heard the song but danced to it! The OPC = other people’s content and other people’s community.
Can an audience or a community be owned? What does it mean to be owned? You have invested time and resource into building and nurturing your social community. Do you think you have a right to control them?
Are you energizing and breathing life into your online communities or are you zapping their energy?
Relationships are the life raft to social media, technology and business change.
Putting all of your social, technology and / or business eggs in a social network basket you don’t own is high risk.
The truth is that instead of worrying so much about the technology, bits and bytes we should be focused on relationships.
How do you leverage social media to build, nurture, grow and sustain meaningful, connected and powerful communities?
The truth is it takes time, patience and an investment in people as human beings, not just dollars. It requires as much art as it does science.
Learning the difference between authenticity and transparency is key to building relationships and earning trust via social media marketing.