85% of Facebook users watch video with the sound off. Is your video and audio content relevant enough to inspire your audience to hit play? Use these tactics to increase video views and podcast listens.
In this episode of the Social Zoom Factor podcast we interview Mark Schaefer, the author of the newly published book, Content Code: Six Essential Strategies for Igniting Your Content, Your Marketing and Your Business. Mark explains why people share content, who they share content with and how to increase the sharing of content by earning trust and connecting emotionally with our alpha audiences.