Ever feel as if your boss, c-suite and colleagues just don’t “get it?” Do you have what you think is an amazing social media or digital marketing plan? However, you just can’t seem to get the budget approval nor the buy-in you need to be successful? You may have even been hired or specifically tasked with creating this fantastic plan, yet it seems nobody wants to support you to make it a reality?
The truth is that although many marketers are “doing social media,” far fewer are utilizing social media in a way that brings positive result or return on investment. Take a listen to episode 246 of the Social Zoom Factor podcast where I share with you The Number One Reason Your Social Media Has Zero Return on Investment and How to Fix it.
A successful employee advocacy program requires more than a fancy slide deck, and lip service approval from the c-suite.
41% of people believe employees of an organization are more trusted than the CEO, founder or public relations department, according to Edelman Trust Barometer.