Your brand is not what you say it is or what you write for your corporate Twitter bio, Facebook profile or LinkedIn company page. Your brand is what people say about you. Your brand is what and how you make people feel.
Could it be that you are making some basic content marketing mistakes that are holding you back from the success you deserve and expect?
How is your content marketing plan and strategy coming along for 2016? Are you ready to create and deliver valuable content that will inspire, connect and organically attract your ideal customer, audience, investors, stakeholders, and partners?
While it may be tempting to start testing every social network and content medium available, it’s better to crawl, walk run and ensure you have a plan before wasting a ton of time, resource and money on content that your audience may not even like, read, watch, listen to or engage with.
The new always on, always connected, digital and social world provides amazing opportunities for smart digital brand marketers and business leaders to develop, test, and launch marketing programs, campaigns, products and services to market in far less time than days past.
Social media presents opportunities for digital and social brand marketers to conduct market research for less cost and time invested. Gone are the days of spending months and years in long drawn out focus groups, hiring expensive 3rd parties to gather people, rent expensive venues, pay for their insight, analyze the data for months.
Discoverable content is easy for the right people to find and engage with and share. It’s content that is relevant to what they are searching for. Discoverable content that is relevant will give your reader that “oooh I like this” feeling after reading only the first paragraph.
When it comes to marketing, experience is everything. Smart brands know how to create personalized experiences that are memorable, meaningful and inspire the human on the other end to connect with the brand in a real and human way.
Take a listen to the 183rd episode of the Social Zoom Factor podcast for 10 tips to help you not just survive the holiday season but leverage the holiday season and content marketing to inspire and connect with your audience in a human way!
Do you have a dream so big it scares you? Is it a dream that keeps you up at night and zooming turbo all day, every day?
Leveraging automation and technology can help increase the ROI of time spent on Twitter as well as give you back your life! There is much debate in regard to automating Twitter or not automating Twitter. It is definitely both art and science. It requires setting goals, knowledge of your audience, customers and knowing how much automation will benefit your audience and your business vs hinder the results you are seeking.
Stop the excuses and get to work. Quit wasting time all day on Periscope or Blab listening to your competition and all the awesome things you think they are doing. Why aren’t you the one doing amazing things? You are not going to leap frog your competition and knock your business and marketing goals out of the park in the next 12 months by copying what others are doing. You need to design, build and implement your own plan that will attract YOUR ideal customers and grow YOUR business.
Each of us has the opportunity to be the media. We can launch a blog, start a business, embrace video live streaming, get on snapchat, Twitter, Facebook, LinkedIn, Instagram and everything in between and within a short time steal media attention from even some of the biggest, baddest media platforms that have been doing this for decades.
Did you know that you can now within one minute record and upload a video to Twitter natively that will engage, inspire, educate and entertain your audience?
Creating content that inspires and connects you with your audience doesn’t have to require a PHD in rocket science or master of the shiny object syndrome.