Event conversations are now happening on every flavor of social network from Twitter, Facebook, Instagram, to Snapchat. Attendees are live streaming what they see, hear and experience via live streaming on their mobile devices.
Spamming and over self promotion will hurt your brand more than help it. These behaviors may be pushing people away from you and your brand vs attracting them and inspiring them to have a relationship with you.
It’s human nature to want to blame a “thing” on the lack of a result. It’s easy to blame Facebook, Twitter or LinkedIn for the problems you have in your business.
It is no surprise that social media is changing the landscape for events and conferences. The conversation is no longer limited to the stage, event break out sessions, paid for booth displays and show floors. Instead, there is a conversation happening 24/7 both inside and outside of the event.
Buzz without bucks will not pay your team salaries, the office rent or the monthly subscriptions for all of those social media tools you are using to create all that fancy buzz.