Establishing true thought leadership for your business and for your own personal brand can bring much benefit to you personally and professionally. This is important for both B2B and B2C businesses but incredibly important in B2B due to the longer and more complicated buying processes.
The truth is that all of us working in the field of social media and digital marketing today are change agents. We must understand mindsets of our stakeholders, management and team members. We must know how to push change when needed and integrate social media technologies and best practices into the business, not force it.
There is a clear gap in the social ecosystem of qualified people who know business, know social and digital marketing and also know how to align social media to business goals.
It seems that everyone is an expert at social media and digital marketing. However, unfortunately a good majority of these same people have never spent more than a few months working in a real business or driving real business results, for themselves or for another business.
Take a listen to the 198th episode of the Social Zoom Factor podcast and learn how you can setup a 6 month plan for budget approval. The key is to earn the trust and respect early on in your social media program so that you can earn the needed budget in later phases of your project. The podcast will provide you with the foundation to help you win support of even the toughest to please c-suite executive and stakeholders as early in the process as possible!
Check out episode 197 of the Social Zoom Factor podcast for 10 Questions Every Brand Must Answer for Themselves Before Contacting a Social Media Marketing Agency.
Use these 10 goals to help you prioritize where you invest resource and time on the social networks to build community. Are you confused as to what social networks you should be leveraging in 2016 and beyond to build community? Should you continue to focus on Facebook, Instagram or Twitter? Or should you start integrating live streaming? If yes, then should you dig into Facebook mentions, Facebook live, Periscope, Meerkat or none of the above?
Many social community managers jump into social media work expecting it to be glamorous! What many social media professionals find surprising is the amount of detailed work, knowledge, data, analysis, team leadership and business acumen is required to be successful in the world of social business. Social media requires much more than knowledge of how to send a tweet or post to Facebook.