85% of Facebook users watch video with the sound off. Is your video and audio content relevant enough to inspire your audience to hit play? Use these tactics to increase video views and podcast listens.
The social media ecosystem over all is moving to pay to play. What this means is that brands and the marketing leaders within must not only purchase media that in the past use to be free, but that they must also know how to develop and execute an integrated program and strategy that organically attracts, inspires and engages community.