Establishing true thought leadership for your business and for your own personal brand can bring much benefit to you personally and professionally. This is important for both B2B and B2C businesses but incredibly important in B2B due to the longer and more complicated buying processes.
The truth is that all of us working in the field of social media and digital marketing today are change agents. We must understand mindsets of our stakeholders, management and team members. We must know how to push change when needed and integrate social media technologies and best practices into the business, not force it.
There is a clear gap in the social ecosystem of qualified people who know business, know social and digital marketing and also know how to align social media to business goals.
It seems that everyone is an expert at social media and digital marketing. However, unfortunately a good majority of these same people have never spent more than a few months working in a real business or driving real business results, for themselves or for another business.