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Marketing Brand Strategy in a Nutshell – Your Logo is Not Your Brand

Marketing Brand Strategy in a Nutshell – Your Logo is Not Your Brand

Your brand is the foundation and one of the most important aspects of your business. If you are a solo entrepreneur, small business, large, super size, B2B. B2C or anything in between. You only have one chance to make a first, second and third brand impression.

http://traffic.libsyn.com/socialzoomfactor/SZF_201_Brand_Not_Logo_Final_mixdown.mp3

12 Visual Content Marketing Ideas that Get Shared Like Mad

12 Visual Content Marketing Ideas that Get Shared Like Mad

A picture can truly speak a thousand words! Visual marketing is a form of content marketing that enables and empowers savvy marketers to better communicate, educate, empower, inspire and connect with their audiences in a human way.

http://traffic.libsyn.com/socialzoomfactor/SZF_073_Fab5VizMktg_Final_mixdown.mp3

5 Top Social Media Metrics Your CEO Wants You To Prioritize

5 Top Social Media Metrics Your CEO Wants You To Prioritize

Many business leaders, social and digital marketers are finding it hard to get buy-in and approval from their c-suite for their social media programs.

http://traffic.libsyn.com/socialzoomfactor/SZF_169_CEO_5things_Final_mixdown.mp3

10 Tips to Zoom Your Social Media Branding

10 Tips to Zoom Your Social Media Branding

Experienced social media brand leaders are not afraid to try new things. They don’t let themselves get stuck in a box, while at the same time they balance the desire to chase shiny objects while staying focused where they know they can achieve the highest measurable business results.

http://traffic.libsyn.com/socialzoomfactor/SZF_162_BrandZoom_mixdown.mp3

10 Tips to Manage Your Online Brand Reputation

10 Tips to Manage Your Online Brand Reputation

There is much confusion regarding online brand and reputation management. Some think it’s only for brands who get themselves in trouble and need to cover up the bad. Some think it’s public relations, while others think it’s just social media monitoring or some ninja SEO tricks.

http://traffic.libsyn.com/socialzoomfactor/SZF_159_Brand_Reputation_Online_mixdown-3.mp3

5 Tips To Increase Event Marketing-ROI with Social Media and In Person Networking

5 Tips To Increase Event Marketing-ROI with Social Media and In Person Networking

Increase value of time and money spent on trade shows and events with social media and in person networking. Take a listen to the 110th episode of the Social Zoom Factor podcast to hear my top 5 ways you can increase your event ROI with social media and networking, before, during and after the event.

http://traffic.libsyn.com/socialzoomfactor/SZF_110_EVENT_TIPS_FINAL_mixdown.mp3

Brand Strategy in a Nutshell – 5 Reasons to Invest in Branding Your Business

Brand Strategy in a Nutshell – 5 Reasons to Invest in Branding Your Business

Your brand is the foundation and one of the most important aspects of your business. Doesn’t matter if you are a solo entrepreneur, small business, large, super size, business to business, business to consumer or anything in between. You only have one chance to make a first, second and third brand impression.

http://traffic.libsyn.com/socialzoomfactor/SZF_109_BrandingStrategyFinal_mixdown.mp3

How Much Time Should You and Your CEO be on Twitter?

How Much Time Should You and Your CEO be on Twitter?

How much time should you, your CEO, CMO, CTO, CIO, and staff spend on social media?

Are you more or less of an expert or qualified for whatever it is you do in business based on the amount of time you spend tweeting, on Facebook or posting photos to instagram?

http://traffic.libsyn.com/socialzoomfactor/SZF_092_VIZMKTG_FINAL_mixdown.mp3

Brand StoryTelling and the Power of Visual Content Marketing in a Nutshell

Brand StoryTelling and the Power of Visual Content Marketing in a Nutshell

Are you tapping into the power of visual content marketing to tell your brand story? Visual marketing empowers brands and the people within them to share their business and personal stories and lives real-time.

http://traffic.libsyn.com/socialzoomfactor/SZF_092_VIZMKTG_FINAL_mixdown.mp3

WHY Should Anyone Care Your Brand Exists on the Social Web?

WHY Should Anyone Care Your Brand Exists on the Social Web?

The competition for eyeballs, ears and hearts is increasing across the social web and even the biggest and most popular social networks such as Facebook are moving even further into a pay to play model.

http://traffic.libsyn.com/socialzoomfactor/SZF_087_Answer_Why_Final_mixdown.mp3

Want Social Media Business Results? Stop Being Impatient!

Want Social Media Business Results? Stop Being Impatient!

When it comes to marketing and social media, too many business leaders are far too impatient. They are looking for the the easy button, the magic pill or the magic carpet ride that will give them instant results.

http://traffic.libsyn.com/socialzoomfactor/SZF_081_Impatience_Final_mixdown.mp3

074: Stop the Stupid Marketing: Failing to Plan is Planning to Fail!

074: Stop the Stupid Marketing: Failing to Plan is Planning to Fail!

Failing to take time to plan is planning to fail when it comes to social media, business and marketing. Stop the stupid marketing.

http://traffic.libsyn.com/socialzoomfactor/SZF_074_StupidMarketing_Final_mixdown.mp3

073: 5 Top Visual Marketing Tools for Content Marketing & Branding #Fab5Friday

073: 5 Top Visual Marketing Tools for Content Marketing & Branding #Fab5Friday

A picture can speak a thousand words! Visual marketing is not just the latest marketing or social media buzzword. Visual marketing is a form of content marketing and branding that enables you to communicate with, inspire and connect with your audience in very memorable, inspiring and compelling ways.

http://traffic.libsyn.com/socialzoomfactor/SZF_073_Fab5VizMktg_Final_mixdown.mp3

070: Why Employee Brand Advocacy Requires C-Suite and Employee Skin in the Game

070: Why Employee Brand Advocacy Requires C-Suite and Employee Skin in the Game

A successful employee advocacy program requires more than a fancy slide deck, and lip service approval from the c-suite.

http://traffic.libsyn.com/socialzoomfactor/SZF_070_Advo_Skiningame_Final_mixdown.mp3

068: 10 Reasons Employees are Your Best Brand Advocates

068: 10 Reasons Employees are Your Best Brand Advocates

41% of people believe employees of an organization are more trusted than the CEO, founder or public relations department, according to Edelman Trust Barometer.

http://traffic.libsyn.com/socialzoomfactor/SZF_068_10ReasonsEmpAdv_Final_mixdown.mp3
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