You can not fake being relevant. You can not fake earning trust. You certainly can’t fake a relationship that has depth.
According to Google, the average consumer researches 10.4 sources before making a purchase decision? This includes researching content via the web, social networks such as Facebook, Twitter, Instagram and LinkedIn as well as talking to trusted colleagues, friends and family.
Take a listen to the 100th episode of the Social Zoom Factor podcast to learn how to use podcasting to ignite your communities, customer relationships, media platform and business.
Co-created content is not just a buzzword or the next new shiny object that will solve your business problems.
Many franchise organizations shy away from implementing social media, new media and the latest digital and web technologies due to fear and lack of ability to roll out such big marketing and media changes to their franchisees from the corporate organization.
There is no better time to kick the doggy paddle to the curb than the launch of a new year. As we kickoff 2015, I am challenging you right here and now to jump in the fast lane. I want you to kick doggy paddle to the curb. It’s time to leave the amateaur stroke to the lil’ puppies
Feeling overwhelmed with keeping your social presence, online brand, and content marketing rockin’ over the holiday season? Do you want to take some time off, enjoy time with family and friends and seriously unplug but are afraid to do such because you don’t want to lose touch with your audience and online communities?
Is your content and digital platform ready for 2015? Is your content ready to inspire, connect with and help your audience achieve their goals? Is the lack of compelling, relevant content keeping you up at night? If yes, I have some tips for you to help you get your content marketing in tip top shape before the new year!
Smart marketers and successful brands have learned that they are the media and that thinking and working like a publisher helps them inspire and connect with their audiences, customers and stakeholders in ways they could never do with traditional, “throw the social content spaghetti at the wall and hope it sticks” style of marketing.
What do you and your brand stand for? What are your morals? What ethics are you building your business and life upon?
How solid of foundation are you standing on? When if ever will you trade in your ethics, integrity and morals for a few bucks?
Tap into the power of mobile marketing, social media sites such as Facebook, Twitter, LinkedIn, Instagram and Pinterest you can really turn up the volume in sales and business over the holidays with your online platform, website and blog.
A successful employee advocacy program requires more than a fancy slide deck, and lip service approval from the c-suite.
41% of people believe employees of an organization are more trusted than the CEO, founder or public relations department, according to Edelman Trust Barometer.
Becoming a social business is a journey, not a destination. You can’t just mark a day on the calendar and say “this is the day we will be a social business.
In this episode I share 5 tips to help you get unstuck and hopefully inspire you to take your business and life to the next level. You can implement these tips immediately. It’s time you stomp status quo and zoom past your competition once and for all!