Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. It is content that delivers value, context and inspires the reader, viewer or listener to open, click, read, listen, share and even buy from you.
It’s Monday morning. You arrive into the office, grab your cup of java, open up your laptop and start digging into your email. One particular email grabs your attention. It’s from your boss or maybe even your CEO. Subject line reads… “New Social Media Agency Kickoff Meeting Tomorrow.” Hmmm… this is coming as quite a…
Hiring a social media marketing agency is a big decision. Understanding how to partner with your agency can make or break your success in both the short and long term.
Learn how to leverage Facebook Messenger to generate leads and better serve your customer, while you sleep. Tap into the power of chat bots, automated and scripted messages to connect with your customer when and how they want to communicate with your business. Improve customer service and stand out from the crowd to gain an unfair competitive advantage.
“I have so much extra time and money, I think I will spend it all on social media…” said no business or marketing leader ever! Prioritizing how you invest your precious resources and how you leverage every minute will either make or break your success.
One of the most overlooked aspects of social business and social media is the power of the personal brand. Unfortunately, many marketers and business leaders wrongly assume that personal branding is only for those looking to be “famous” or become some type of online or social marketing “guru.” This couldn’t be further from the truth.
Are you guilty of these 8 content marketing bad habits stopping you from achieving more success creating and leveraging content? You can’t skip important steps such as goal setting, planning and researching your audience. Learn how to optimize every moment and dollar you spend on content marketing.
Take a listen to the 204th episode of the Social Zoom Factor podcast to hear some solid strategies and tips to help you focus your time, energy, life and business on the highest value tasks that will help you achieve your goals and objectives.
Your brand is the foundation and one of the most important aspects of your business. If you are a solo entrepreneur, small business, large, super size, B2B. B2C or anything in between. You only have one chance to make a first, second and third brand impression.
It’s hard to believe this is the 200th episode of the Social Zoom Factor podcast! What started out as a “test of the podcast waters” transformed into an amazing media and revenue channel for our agency, Marketing Nutz. The Social Zoom Factor podcast has enabled us to differentiate, diversify, build community, provide value to our…
Experienced social media brand leaders are not afraid to try new things. They don’t let themselves get stuck in a box, while at the same time they balance the desire to chase shiny objects while staying focused where they know they can achieve the highest measurable business results.
There is much confusion regarding online brand and reputation management. Some think it’s only for brands who get themselves in trouble and need to cover up the bad. Some think it’s public relations, while others think it’s just social media monitoring or some ninja SEO tricks.
Many marketers get overwhelmed with trying to understand how they can leverage data and metrics to guide their business in the right direction. As a result they run away from data and the power it can provide versus digging in and learning how to tap into the power of what it has to offer.
Failing to plan is planning to fail. When it comes to anything in life or business, you get what you put into it.
Although many smart marketers and business leaders know what they need to do to achieve real business results when it comes to marketing and integrating social media into their business, the truth is far too many are still searching for the easy button.
This social media podcast provides a quick yet informative dive into the Geoffrey Moore Technology Adoption Lifecycle. We explore why you need to make this model your best friend to help you win the hearts, minds and support of the people you need to get on board with your plan and strategies! This is a must do for any marketer or business leader working in technology today.