Many franchise organizations shy away from implementing social media, new media and the latest digital and web technologies due to fear and lack of ability to roll out such big marketing and media changes to their franchisees from the corporate organization.
The competition for eyeballs, ears and hearts is increasing across the social web and even the biggest and most popular social networks such as Facebook are moving even further into a pay to play model.
When it comes to marketing and social media, too many business leaders are far too impatient. They are looking for the the easy button, the magic pill or the magic carpet ride that will give them instant results.
Failing to take time to plan is planning to fail when it comes to social media, business and marketing. Stop the stupid marketing.
Your employees are conversation starters and the front door to your brand 24 hours a day, 365 days of a year. Their reach, impact and conversations with their friends, colleagues, communities and networks they influence don’t stop when they punch out for their day job with your organization.
It is a myth to think you can jump on the social networks and see immediate results. Many marketers and business leaders fail simply because they underestimate the amount of work required. They get sold on the social media easy button and “Facebook is free” mentality.
There is only one way to do social media and that is the way that works for you, your audience, your customers, and your business.
Is your social media program spinning out of control? Tweets, posts and pins flying like mad? Here’s 45 signs you need to get a grip on social media marketing!
Becoming a social business is a journey, not a destination. Integrating social media, new technologies and methodologies is as much about mindset as it is about the tools and technology.
Many brands avoid embracing social media and online marketing because of the fear associated with risk to the brand. They think that if they avoid social media all together that the risk can be avoided. This assumption couldn’t be further from the truth.