Spamming and over self promotion will hurt your brand more than help it. These behaviors may be pushing people away from you and your brand vs attracting them and inspiring them to have a relationship with you.
059: 5 Reasons Marketers Fail Using Social Media
It is a myth to think you can jump on the social networks and see immediate results. Many marketers and business leaders fail simply because they underestimate the amount of work required. They get sold on the social media easy button and “Facebook is free” mentality.
058: The ONLY Way to Do Social Media in a Nutshell
There is only one way to do social media and that is the way that works for you, your audience, your customers, and your business.
056: Your Tweets Are NOT Your Own
Everything you tweet, post, pin, say and do is a representation of your brand. Does adding the disclaimer “my tweets are my own” to your Twitter profile really make them your own?
53: Want Social Media ROI? Quit Being Lazy!
It’s human nature to want to blame a “thing” on the lack of a result. It’s easy to blame Facebook, Twitter or LinkedIn for the problems you have in your business.
034: 45 Signs You Need to Get a Grip on Your Social Media Marketing Program
Is your social media program spinning out of control? Tweets, posts and pins flying like mad? Here’s 45 signs you need to get a grip on social media marketing!
028: 15 Reasons Random Acts of Marketing are Bad for Business #NoRAMS
Random Acts of Marketing (RAMs) are mean little monsters. They crawl in through open cracks in marketing plans and take advantage of people who feel overwhelmed and are desperate for results. They thrive off of lack of planning, short budgets and over stressed teams.
023: How to Move From Social Media Buzz to Measurable BUCK$!
Buzz without bucks will not pay your team salaries, the office rent or the monthly subscriptions for all of those social media tools you are using to create all that fancy buzz.
34 Social Media Truths in a Nutshell
We all know the social web is filled with a lot of fud and questionable information. Sometimes it is hard to make your way through the promises, tweets, differing opinions and more.
This episode of the Social Zoom Factor podcast provides you with 34 Social Media Truths we have known to be true.
019: How to Get Your CEO on Twitter
Do you wish you could get your CEO on Twitter? Want to get your c-suite, stakeholders and team members to jump on the social networks?
015: The Social Employee: Ignite Your Employees Into Brand Advocates
Smart brands are tapping into the human power of their employees to increase brand awareness and market reach, create and curate content, engage with target audiences, listen to conversations and even help recruit top talent!
014: How to Develop a Social Business Strategy and Plan
Becoming a social business is a journey, not a destination. Integrating social media, new technologies and methodologies is as much about mindset as it is about the tools and technology.
008: Email Marketing is Not Dead! Or is it?
Email marketing is not dead! For success with email marketing, the focus must be on sharing value and serving your audience versus manipulating them to click, share and opt-in!
007: Create a Content Marketing Framework and Plan to Zoom Business Results
If you want results with your content marketing effort you must create a content management system inclusive of goals, objectives, editorial calendars, alignment to needs of audience and the list goes on.
003: Get Your Social Media Marketing Budget Approved
You can have the greatest social media marketing plan on the planet but if you don’t have resource and budget to implement it’s a wasted effort.
let’s get social!