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Marketing Brand Strategy in a Nutshell – Your Logo is Not Your Brand

Marketing Brand Strategy in a Nutshell – Your Logo is Not Your Brand

Your brand is the foundation and one of the most important aspects of your business. If you are a solo entrepreneur, small business, large, super size, B2B. B2C or anything in between. You only have one chance to make a first, second and third brand impression.

http://traffic.libsyn.com/socialzoomfactor/SZF_201_Brand_Not_Logo_Final_mixdown.mp3

Celebrating 200 Episodes #SocialZoomFactor Podcast – Power of Differentiation!

Celebrating 200 Episodes #SocialZoomFactor Podcast – Power of Differentiation!

It’s hard to believe this is the 200th episode of the Social Zoom Factor podcast! What started out as a “test of the podcast waters” transformed into an amazing media and revenue channel for our agency, Marketing Nutz. The Social Zoom Factor podcast has enabled us to differentiate, diversify, build community, provide value to our…

http://traffic.libsyn.com/socialzoomfactor/SZF_200_Diversify_Differentiation_Final_mixdown.mp3

5 Top Social Media Metrics Your CEO Wants You To Prioritize

5 Top Social Media Metrics Your CEO Wants You To Prioritize

Many business leaders, social and digital marketers are finding it hard to get buy-in and approval from their c-suite for their social media programs.

http://traffic.libsyn.com/socialzoomfactor/SZF_169_CEO_5things_Final_mixdown.mp3

10 Tips to Zoom Your Social Media Branding

10 Tips to Zoom Your Social Media Branding

Experienced social media brand leaders are not afraid to try new things. They don’t let themselves get stuck in a box, while at the same time they balance the desire to chase shiny objects while staying focused where they know they can achieve the highest measurable business results.

http://traffic.libsyn.com/socialzoomfactor/SZF_162_BrandZoom_mixdown.mp3

10 Tips to Manage Your Online Brand Reputation

10 Tips to Manage Your Online Brand Reputation

There is much confusion regarding online brand and reputation management. Some think it’s only for brands who get themselves in trouble and need to cover up the bad. Some think it’s public relations, while others think it’s just social media monitoring or some ninja SEO tricks.

http://traffic.libsyn.com/socialzoomfactor/SZF_159_Brand_Reputation_Online_mixdown-3.mp3

Facebook Mentions Mobile Live Streaming Only for Celebrities?

Facebook Mentions Mobile Live Streaming Only for Celebrities?

Did you know that over 900 million people are connected to “public figures” on Facebook? Facebook recently announced the launch of a new mobile video live streaming feature called Live. Celebrities, politicians, athletes and general influencers have already been using the Facebook Mentions application only available to people with a verified page.

http://traffic.libsyn.com/socialzoomfactor/SZF_083_FB_Donts_Final_mixdown.mp3

Power of Social Data & Metrics – Conversation with Andrew Caravella of @SproutSocial

Power of Social Data & Metrics – Conversation with Andrew Caravella of @SproutSocial

Many marketers get overwhelmed with trying to understand how they can leverage data and metrics to guide their business in the right direction. As a result they run away from data and the power it can provide versus digging in and learning how to tap into the power of what it has to offer.

http://traffic.libsyn.com/socialzoomfactor/SZF151_SproutMetricsAndrewInterview_Final_mixdown.mp3

Don’t Start with Technology When Building a Social Media Plan

Don’t Start with Technology When Building a Social Media Plan

You need to be where your ideal customer is, not just where you want to be or even necessarily where you feel comfortable.

http://traffic.libsyn.com/socialzoomfactor/SZF_142_SocialMedia_Technology_mixdown.mp3

Social Marketers, It’s Time to Put Down the Megaphone and Serve Value

Social Marketers, It’s Time to Put Down the Megaphone and Serve Value

Attention is the most scarce resource for digital marketing leaders in businesses of all sizes. The world is filled with media. Everywhere we turn, look, see and hear there is a brand or person trying to grab our attention.

Even smart, social, savvy digital and social marketers are finding it difficult to stay front of mind for their customers, audience and community.

http://traffic.libsyn.com/socialzoomfactor/SZF_122_Megaphone_mixdown.mp3

Ask Pam: Social Media for Research, Influencer Marketing, Pricing and Inspiration Sources

Ask Pam: Social Media for Research, Influencer Marketing, Pricing and Inspiration Sources

Do you have questions related to social media, digital marketing, blogging, content marketing, strategy, entrepreneurship, startups, or branding? Questions keeping you up at night?

Do you also like learning from others? Do you like hearing the questions and answers that many in your niche may have?

If this is you then you are in for a treat today as this is the first Social Zoom Factor podcast episode that we are incorporating questions from the audience.

http://traffic.libsyn.com/socialzoomfactor/SZF_119_AskPamInfluenceInspirations_Final_mixdown.mp3

Brands Not Using Social Media Create Communication Language Barriers with Customers

Brands Not Using Social Media Create Communication Language Barriers with Customers

Thanks to digital marketing and social media, one single human being can have as much and often times more impact than a large Fortune 100 brand. Even some of the world’s largest brands are turning to individual influencers, bloggers, podcasters, videographers and more to tap into their trust, credibility and community they have fostered.

http://traffic.libsyn.com/socialzoomfactor/SZF_115_Social_Barriers_Final_mixdown.mp3

Digital & Social Marketers Must Learn to Lead & Say No!

Digital & Social Marketers Must Learn to Lead & Say No!

Are you a digital marketing leader struggling with not enough time, budget or people to help you implement your program and kick butt in the world of social and digital marketing?

http://traffic.libsyn.com/socialzoomfactor/SZF_114_DigitalMarketersLead_Final_mixdown.mp3

10 Business Reasons Digital Marketers Must Embrace Data and Analytics

10 Business Reasons Digital Marketers Must Embrace Data and Analytics

Many digital and social marketers shy away from data and analytics. Foolish marketers fear data and analytics as if it’s the dark side of marketing and that they will get drawn into week long meetings discussing menial metrics and data algorithms. This couldn’t be further from the truth.

http://traffic.libsyn.com/socialzoomfactor/SZF_113_Youmedia_Final_mixdown2.mp3

YOU are the Media! 10 Reasons You Need a Blog!

YOU are the Media! 10 Reasons You Need a Blog!

Thanks to digital marketing and social media, one single human being can have as much and often times more impact than a large Fortune 100 brand. Even some of the world’s largest brands are turning to individual influencers, bloggers, podcasters, videographers and more to tap into their trust, credibility and community they have fostered.

http://traffic.libsyn.com/socialzoomfactor/SZF_111_BlogMaster_Final_mixdown.mp3

Brand Strategy in a Nutshell – 5 Reasons to Invest in Branding Your Business

Brand Strategy in a Nutshell – 5 Reasons to Invest in Branding Your Business

Your brand is the foundation and one of the most important aspects of your business. Doesn’t matter if you are a solo entrepreneur, small business, large, super size, business to business, business to consumer or anything in between. You only have one chance to make a first, second and third brand impression.

http://traffic.libsyn.com/socialzoomfactor/SZF_109_BrandingStrategyFinal_mixdown.mp3
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