While it may be tempting to start testing every social network and content medium available, it’s better to crawl, walk run and ensure you have a plan before wasting a ton of time, resource and money on content that your audience may not even like, read, watch, listen to or engage with.
The new always on, always connected, digital and social world provides amazing opportunities for smart digital brand marketers and business leaders to develop, test, and launch marketing programs, campaigns, products and services to market in far less time than days past.
Social media presents opportunities for digital and social brand marketers to conduct market research for less cost and time invested. Gone are the days of spending months and years in long drawn out focus groups, hiring expensive 3rd parties to gather people, rent expensive venues, pay for their insight, analyze the data for months.
Discoverable content is easy for the right people to find and engage with and share. It’s content that is relevant to what they are searching for. Discoverable content that is relevant will give your reader that “oooh I like this” feeling after reading only the first paragraph.
When it comes to marketing, experience is everything. Smart brands know how to create personalized experiences that are memorable, meaningful and inspire the human on the other end to connect with the brand in a real and human way.
Take a listen to the 183rd episode of the Social Zoom Factor podcast for 10 tips to help you not just survive the holiday season but leverage the holiday season and content marketing to inspire and connect with your audience in a human way!
Do you have a dream so big it scares you? Is it a dream that keeps you up at night and zooming turbo all day, every day?
Creating content that inspires and connects you with your audience doesn’t have to require a PHD in rocket science or master of the shiny object syndrome.
Experienced social media brand leaders are not afraid to try new things. They don’t let themselves get stuck in a box, while at the same time they balance the desire to chase shiny objects while staying focused where they know they can achieve the highest measurable business results.
There is much confusion regarding online brand and reputation management. Some think it’s only for brands who get themselves in trouble and need to cover up the bad. Some think it’s public relations, while others think it’s just social media monitoring or some ninja SEO tricks.
Sometimes in life the moments that create the most success are the ones that may feel a bit rough around the edges as they are happening. The key to success is standing back up even when you get knocked down flat on your face.
When Monday morning comes do you wish you could crawl back in bed, cover up your head and come back to the real world on Tuesday or Wednesday? Monday is going to come and go regardless if you crawl back in bed or own it like a boss. Each of us has the same 24 hours in a day. Success is determined in how we use the 24 hours.
Your brand is the foundation and one of the most important aspects of your business. Doesn’t matter if you are a solo entrepreneur, small business, large, super size, business to business, business to consumer or anything in between. You only have one chance to make a first, second and third brand impression.
Every smart marketer wants their brand to be relevant, memorable, inspiring and positive in the mind of their audience, ideal customer and online community. What many marketers don’t know is that the little things they are doing online every day could be hurting their brand more than helping.
Attention is the most scarce resource in business. Earning the attention of your customers, audience and community is one of the greatest challenges for marketers in businesses big and small