Have you ever wondered why it seems that some people just simply have more free time? Yes, they may be busy. However, they seem to float through life a bit (or a lot) happier, while you feel as though you are stuck in a hamster wheel.
The social media ecosystem over all is moving to pay to play. What this means is that brands and the marketing leaders within must not only purchase media that in the past use to be free, but that they must also know how to develop and execute an integrated program and strategy that organically attracts, inspires and engages community.