The Social Media SuperBowl set some new records of its own that are pretty exciting for all of us social and marketing geeks! The Patriots were clearly not the only winner in the Superbowl XLIX.
Big brands are spending millions of dollars on SuperBowl advertising to get their short lived moments of fame with the hope of making a lasting impression, earning loyal brand evangelists and inspiring people to talk about them, share their message and become a viral hit sensation. NBC is seeking $4.4 million to $4.5 million per second!
When it comes to digital marketing and social media too many people throw spaghetti technology at the internet walls and then wonder why nothing sticks, why they have zero revenue and are working 24 hours a day.
The social inter webs are tearing at the seams with an overwhelming amount of noise. It’s getting harder for brands to stand out and unfortunately many of them are falling to noisy, interruptive and spammy tactics.
The only guarantee in social business is change. The landscape and ecosystem is changing with every step we take. It’s becoming harder and harder for even the smartest marketers and business leaders to find stable ground for which to build their business.