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Marketing Brand Strategy in a Nutshell – Your Logo is Not Your Brand

Marketing Brand Strategy in a Nutshell – Your Logo is Not Your Brand

Your brand is the foundation and one of the most important aspects of your business. If you are a solo entrepreneur, small business, large, super size, B2B. B2C or anything in between. You only have one chance to make a first, second and third brand impression.

http://traffic.libsyn.com/socialzoomfactor/SZF_201_Brand_Not_Logo_Final_mixdown.mp3

10 Tips to Zoom Your Social Media Branding

10 Tips to Zoom Your Social Media Branding

Experienced social media brand leaders are not afraid to try new things. They don’t let themselves get stuck in a box, while at the same time they balance the desire to chase shiny objects while staying focused where they know they can achieve the highest measurable business results.

http://traffic.libsyn.com/socialzoomfactor/SZF_162_BrandZoom_mixdown.mp3

10 Tips to Manage Your Online Brand Reputation

10 Tips to Manage Your Online Brand Reputation

There is much confusion regarding online brand and reputation management. Some think it’s only for brands who get themselves in trouble and need to cover up the bad. Some think it’s public relations, while others think it’s just social media monitoring or some ninja SEO tricks.

http://traffic.libsyn.com/socialzoomfactor/SZF_159_Brand_Reputation_Online_mixdown-3.mp3

Brand Strategy in a Nutshell – 5 Reasons to Invest in Branding Your Business

Brand Strategy in a Nutshell – 5 Reasons to Invest in Branding Your Business

Your brand is the foundation and one of the most important aspects of your business. Doesn’t matter if you are a solo entrepreneur, small business, large, super size, business to business, business to consumer or anything in between. You only have one chance to make a first, second and third brand impression.

http://traffic.libsyn.com/socialzoomfactor/SZF_109_BrandingStrategyFinal_mixdown.mp3

25 Ways Social Media is Killing Your Brand and You Don’t Know it!

25 Ways Social Media is Killing Your Brand and You Don’t Know it!

Every smart marketer wants their brand to be relevant, memorable, inspiring and positive in the mind of their audience, ideal customer and online community. What many marketers don’t know is that the little things they are doing online every day could be hurting their brand more than helping.

http://traffic.libsyn.com/socialzoomfactor/SZF_108_Wayshurtingbrand_Final_mixdown.mp3

10 Google Analytics Metrics to Zoom Your Content and Social Media Marketing

10 Google Analytics Metrics to Zoom Your Content and Social Media Marketing

Would you like to better convert traffic to your blog or website to a real sale? Do you wish you knew more about your customer? Wish you knew what content is truly engaging your audience? How about the top traffic sources to your blog or website?
Many marketers stay far away from analytics data and measurement as they think it’s too complicated. The truth is that understanding analytics measurement systems doesn’t require a math or analytics degree.

http://traffic.libsyn.com/socialzoomfactor/SZF_106_GoogleAnalytics_Final_mixdown-2.mp3

Are You Creating, Curating or Regurgitating Content?

Are You Creating, Curating or Regurgitating Content?

The challenge can be overwhelming for marketers to consistently create content that is fresh, relevant and provides real value to their audience, customers, and prospective customers.

Because of this pressure, unfortunately many marketers fall to lazy marketing tactics.

http://traffic.libsyn.com/socialzoomfactor/SZF_105_Create_Curate_Regurge_Final_mixdown.mp3

Talk Human to Me: 20 Tips to Humanize Your Brand

Talk Human to Me: 20 Tips to Humanize Your Brand

Humanizing your brand is a requirement, not an option if you want to be in business 3 years from now. Yes, you can put brand humanization on hold. However, every day you lose is a day you could be building relationships, nurturing friendships, establishing and earning the respect of powerful brand evangelists who will shout from a mountain top how wonderful you and your brand are.

http://traffic.libsyn.com/socialzoomfactor/SZF_104_BRANDHUMAN_FINAL_mixdown.mp3

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