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You Can’t Buy Brand Advocates or Social Media Friends

You Can’t Buy Brand Advocates or Social Media Friends

The social media ecosystem over all is moving to pay to play. What this means is that brands and the marketing leaders within must not only purchase media that in the past use to be free, but that they must also know how to develop and execute an integrated program and strategy that organically attracts, inspires and engages community.

http://traffic.libsyn.com/socialzoomfactor/SZF_206_Cant_buy_advocates_Final_mixdown.mp3

Customer Experience: The Future of Business & Marketing #AdobeSummit 2016 Recap

Customer Experience: The Future of Business & Marketing #AdobeSummit 2016 Recap

In March I spent almost a week with 10k digital marketers at the Adobe Summit event. 2016 was my 2nd year being paid as an Adobe Insider to cover the event.

http://traffic.libsyn.com/socialzoomfactor/SZF_205_Adobe_Customer_Experience_Final_mixdown.mp3

10 Ways to Improve Customer Experience with Social media

10 Ways to Improve Customer Experience with Social media

Your brand is not what you say it is or what you write for your corporate Twitter bio, Facebook profile or LinkedIn company page. Your brand is what people say about you. Your brand is what and how you make people feel.

http://traffic.libsyn.com/socialzoomfactor/SZF_191_Customer_Experience_Social_Media_Final_mixdown.mp3

Differentiate Your Brand with Personalized Customer Experiences

Differentiate Your Brand with Personalized Customer Experiences

When it comes to marketing, experience is everything. Smart brands know how to create personalized experiences that are memorable, meaningful and inspire the human on the other end to connect with the brand in a real and human way.

http://traffic.libsyn.com/socialzoomfactor/SZF_184_PersonalizeExperience_Final_mixdown.mp3

Evergreen Content Marketing in a Nutshell

Evergreen Content Marketing in a Nutshell

Evergreen content is content that is timeless, sustainable and has a shelf life longer the latest Facebook feature or favorite mobile application.

http://traffic.libsyn.com/socialzoomfactor/SZF_167_Evergreen_Content_Final_mixdown.mp3

How to Increase Organic Blog and Website Traffic via Social Media and Content Marketing

How to Increase Organic Blog and Website Traffic via Social Media and Content Marketing

One of the best ways to increase traffic to your blog or website is via organic traffic. Organic traffic is not paid media. Organic traffic is traffic that comes to you via search on the search engines, social networks or other online platforms. You don’t pay for it directly, though you pay for it via your time invested in content marketing, website and blog development, influencer marketing and the list goes on.

http://traffic.libsyn.com/socialzoomfactor/SZF_158_Organic_Traffic_Final_mixdown.mp3

052: 5 Top WordPress Plugins for 2014

052: 5 Top WordPress Plugins for 2014

Having the right Wordpress plugins is key to maximizing the platform and ensuring you are leveraging the technology to achieve business goals as well as deliver a pleasant and consistent user experience.

http://traffic.libsyn.com/socialzoomfactor/SZF_052_Fab5Friday_Plugins_mixdown.mp3

048: Are Realtors Ignoring the Modern, Social Savvy Connected Buyer?

048: Are Realtors Ignoring the Modern, Social Savvy Connected Buyer?

Is the real estate and vacation rental industry keeping up with technology including social media and mobile marketing? Are they doing all they can to inspire, engage, and connect with the new modern customer? Or are realtors ignoring these mobile, always connected and social savvy customers?

http://traffic.libsyn.com/socialzoomfactor/SZF_048_SOCIALREALTOR_mixdown.mp3

040: Mobile Marketing: Why You Can’t Ignore the Modern, Connected Customer!

040: Mobile Marketing: Why You Can’t Ignore the Modern, Connected Customer!

Who is the modern, connected, social, savvy connected customer of today? 90% of them hold the knowledge of power in their handheld device which is in arms reach 100% of the time.

Did you know IDC predicts there will be 1.3 billion mobile workers by 2015?

http://traffic.libsyn.com/socialzoomfactor/SZF_40_WhyMobile_final_mixdown.mp3

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