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Earned, Paid and Owned Media in a Nutshell

Earned, Paid and Owned Media in a Nutshell

Marketers must understand the difference of the 3 key types of media, paid, earned and owned. Media has gotten more complex. Learning how to integrate these 3 media types will increase business results.

http://traffic.libsyn.com/socialzoomfactor/SZF_138_Media_Paid_earned_Owned_mixdown.mp3

Stomp Fear of Social Media & Adopting New Social Networks

Stomp Fear of Social Media & Adopting New Social Networks

Use these 10 tips to gain confidence in using social media, develop a plan for learning and know how to prioritize your time spent learning and engaging.

http://traffic.libsyn.com/socialzoomfactor/SZF_132_Fearofsocial_Final_mixdown.mp3

008: Email Marketing is Not Dead! Or is it?

008: Email Marketing is Not Dead! Or is it?

Email marketing is not dead! For success with email marketing, the focus must be on sharing value and serving your audience versus manipulating them to click, share and opt-in!

http://traffic.libsyn.com/socialzoomfactor/SocialZoomFactor_008_EmailMarketing.mp3

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