marketing strategy |

15 Easy Ways to Research Your Target Customer and Audience for FREE

Do you REALLY know your customer? Do you know where they hang out and spend the most time online? Do you know their biggest problems that keep them up at night? Do you know their biggest goals and dreams? Do you know what they do for a living? Do you know their favorite hobby and…

How to Develop an Audience First Marketing Strategy to Grow Your Business Sales [podcast + worksheets]

Audience marketing is an intentional alignment of your marketing messages, content and focus to the needs of your audience.

An audience first marketing approach shifts the focus from YOU to THEM. This means you focus more on how you can SERVE your audience over how you can SELL to them.

2018 Content Marketing Trends, Statistics + Editorial Calendar Template

Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. It is content that delivers value, context and inspires the reader, viewer or listener to open, click, read, listen, share and even buy from you.

How to Partner with the Social Media Agency Your CEO Just Hired (and not get fired)

It’s Monday morning. You arrive into the office, grab your cup of java, open up your laptop and start digging into your email. One particular email grabs your attention. It’s from your boss or maybe even your CEO. Subject line reads… “New Social Media Agency Kickoff Meeting Tomorrow.” Hmmm… this is coming as quite a…

10 Tips to Partner with Your Social Media Marketing Agency for Maximum Success and ROI

Hiring a social media marketing agency is a big decision. Understanding how to partner with your agency can make or break your success in both the short and long term.

Facebook Messenger 101: The Why, What and How of Facebook Messenger for Business

Learn how to leverage Facebook Messenger to generate leads and better serve your customer, while you sleep. Tap into the power of chat bots, automated and scripted messages to connect with your customer when and how they want to communicate with your business. Improve customer service and stand out from the crowd to gain an unfair competitive advantage.

4 Tips to Make Time for Social Media Even if Your Schedule is Packed

“I have so much extra time and money, I think I will spend it all on social media…” said no business or marketing leader ever! Prioritizing how you invest your precious resources and how you leverage every minute will either make or break your success.

Audience First Marketing in a Nutshell

Today’s marketer has no guarantee of reaching their audience on any medium. Not Facebook. Not Instagram, LinkedIn. Twitter, YouTube or Snapchat. Organic reach is dwindling to zero for brands and marketers who don’t have a solid marketing strategy that encompasses social, digital, content, and measurement all centered around their target audience.

Thought Leadership in a Nutshell

What does it really mean to be a thought leader? Unfortunately too many digital and social marketers have a false belief that they can simply write a few blog posts, send a few tweets and increase their social influence scores such as Klout and they will quickly become the go to thought leader of their niche.

OmniChannel Marketing in a Nutshell

Do you know the difference between traditional marketing, ecommerce, multichannel marketing and omnichannel marketing?

Omnichannel marketing is not simply a buzzword for multichannel marketing.

Dear Brand Marketers, Stop Pretending Influencer Marketing = Earned Media. It’s Not the Same.

Marketing, communication and media is becoming more and more complicated. Many marketers and business leaders are finding it difficult to learn, embrace and maximize their use of new media. They struggle with understanding the difference, value and how to best use earned media, paid media and owned media.

10 Stupid Marketing Tactics You Should Stop Immediately

Failing to plan is planning to fail. When it comes to anything in life or business, you get what you put into it.

Although many smart marketers and business leaders know what they need to do to achieve real business results when it comes to marketing and integrating social media into their business, the truth is far too many are still searching for the easy button.

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