What does it really mean to be a thought leader? Unfortunately too many digital and social marketers have a false belief that they can simply write a few blog posts, send a few tweets and increase their social influence scores such as Klout and they will quickly become the go to thought leader of their niche.
OmniChannel Marketing in a Nutshell
Do you know the difference between traditional marketing, ecommerce, multichannel marketing and omnichannel marketing?
Omnichannel marketing is not simply a buzzword for multichannel marketing.
Dear Brand Marketers, Stop Pretending Influencer Marketing = Earned Media. It’s Not the Same.
Marketing, communication and media is becoming more and more complicated. Many marketers and business leaders are finding it difficult to learn, embrace and maximize their use of new media. They struggle with understanding the difference, value and how to best use earned media, paid media and owned media.
Influence Marketing & Brands: Top 10 Mistakes Marketers are Making & How to Fix Them
Influence marketing is helping brands big and small ignite their online and offline communities, increase brand awareness and nurture powerful relationships when done right.
Are You Truly Influential? Social Media Influence in a Nutshell
What does it mean to be influential? What is influence? How can you establish yourself and your brand as a thought leader?
let’s get social!