Communities are the foundation of social media. Communities are where conversations happen, relationships are nurtured and people connect on topics that matter to them.
The definition of influencer marketing, four main activities for influencer marketing and how to find and select influencers to work with your brand and more is discussed in this episode of the Social Zoom Factor podcast.
Can an audience or a community be owned? What does it mean to be owned? You have invested time and resource into building and nurturing your social community. Do you think you have a right to control them?
Are you energizing and breathing life into your online communities or are you zapping their energy?