digital marketing strategy |

Facebook for Small Business: Strategies to Increase Results in 2019

Digital marketers are scrambling in 2019 to find their place above the noise. Getting lost in the crowded, noisy digital and social world of today is happening to even the most seasoned marketers if they don’t accept the new reality.

Stop Listening to the Social Media and Digital Marketing Gurus

If you want to succeed in the online world today you must build your own social media, digital marketing and branding plan and strategy. Although there are many social marketing gurus happy to give you free advice, you must be careful who you listen to and be sure you are focusing on the right technologies, strategies and tactics for your business and audience.

You Can’t Buy Brand Advocates or Social Media Friends

The social media ecosystem over all is moving to pay to play. What this means is that brands and the marketing leaders within must not only purchase media that in the past use to be free, but that they must also know how to develop and execute an integrated program and strategy that organically attracts, inspires and engages community.

Customer Experience: The Future of Business & Marketing #AdobeSummit 2016 Recap

In March I spent almost a week with 10k digital marketers at the Adobe Summit event. 2016 was my 2nd year being paid as an Adobe Insider to cover the event.

Are You Making Digital and Social Promises You Can’t Keep?

Is your marketing delivering promises that you can’t keep? Are your websites, blogs, social profiles, Instagram photos, tweets and Facebook updates over promising? Is your blog or website filled with services you can’t deliver, even on your best day?

10 Ways to Improve Customer Experience with Social media

Your brand is not what you say it is or what you write for your corporate Twitter bio, Facebook profile or LinkedIn company page. Your brand is what people say about you. Your brand is what and how you make people feel.

Differentiate Your Brand with Personalized Customer Experiences

When it comes to marketing, experience is everything. Smart brands know how to create personalized experiences that are memorable, meaningful and inspire the human on the other end to connect with the brand in a real and human way.

Think Big, Execute Small for the Win!

Do you have a dream so big it scares you? Is it a dream that keeps you up at night and zooming turbo all day, every day?

10 Reasons You Need a Digital Marketing and Social Media Strategy

Stop the excuses and get to work. Quit wasting time all day on Periscope or Blab listening to your competition and all the awesome things you think they are doing. Why aren’t you the one doing amazing things? You are not going to leap frog your competition and knock your business and marketing goals out of the park in the next 12 months by copying what others are doing. You need to design, build and implement your own plan that will attract YOUR ideal customers and grow YOUR business.

Earned, Paid and Owned Media in a Nutshell

Marketers must understand the difference of the 3 key types of media, paid, earned and owned. Media has gotten more complex. Learning how to integrate these 3 media types will increase business results.

Categories

let’s get social!