Many marketers get overwhelmed with trying to understand how they can leverage data and metrics to guide their business in the right direction. As a result they run away from data and the power it can provide versus digging in and learning how to tap into the power of what it has to offer.
Many digital and social marketers shy away from data and analytics. Foolish marketers fear data and analytics as if it’s the dark side of marketing and that they will get drawn into week long meetings discussing menial metrics and data algorithms. This couldn’t be further from the truth.