Evergreen content is content that is timeless, sustainable and has a shelf life longer the latest Facebook feature or favorite mobile application.
One of the best ways to increase traffic to your blog or website is via organic traffic. Organic traffic is not paid media. Organic traffic is traffic that comes to you via search on the search engines, social networks or other online platforms. You don’t pay for it directly, though you pay for it via your time invested in content marketing, website and blog development, influencer marketing and the list goes on.
You need to be where your ideal customer is, not just where you want to be or even necessarily where you feel comfortable.