Your blog should be a living, breathing representation of who you are, and what you have to offer. Your blog should not be a copycat version of the rest of the blogosphere.
Are you speaking to your audience in a way that they understand? When you tweet do people listen? Do they take action? Do your tweets help you increase brand equity, generate leads and sales? Are your tweets helping you grow community and nurture relationships? Are your tweets helping you increase the ROI of all of your content marketing, digital and brand marketing?
Establishing true thought leadership for your business and for your own personal brand can bring much benefit to you personally and professionally. This is important for both B2B and B2C businesses but incredibly important in B2B due to the longer and more complicated buying processes.
The truth is that all of us working in the field of social media and digital marketing today are change agents. We must understand mindsets of our stakeholders, management and team members. We must know how to push change when needed and integrate social media technologies and best practices into the business, not force it.
Have you ever wondered why it seems that some people just simply have more free time? Yes, they may be busy. However, they seem to float through life a bit (or a lot) happier, while you feel as though you are stuck in a hamster wheel.
Success in business utilizing social media and digital marketing requires both art and science. Learning how to connect with your audience in an authentic and human way can help you stand out from the crowd, rise above the noise and build a relationship with your audience and customers that only you can do. Humanizing your brand enables you to build a relationship built on trust, authority and human connection that can be felt in the heart.
Conversion rate optimization (CRO) is a process for increasing the percentage of visitors to a website that convert into customers or take the desired action the owner of the website is wanting the website visitor to achieve. CRO helps marketers determine what users are looking for and then giving it to them in the best way possible that will help the visitor take the desired action.
There is a clear gap in the social ecosystem of qualified people who know business, know social and digital marketing and also know how to align social media to business goals.
It seems that everyone is an expert at social media and digital marketing. However, unfortunately a good majority of these same people have never spent more than a few months working in a real business or driving real business results, for themselves or for another business.
Do you have an interest in Pinterest for Business but don’t know where to start in developing your Pinterest for Business plan? If you answer yes to this question then you have landed on the right blog post today! Take a listen to the 217th episode of the Social Zoom Factor to learn the “7 Step Success Strategy to Build a Pinterest for Business Plan!”
Are you ready to rise above status quo with real, impactful and measurable business results? Learn how to be a social media digital marketing rebel.
Do you have an interest in Pinterest? How about Pinterest for your business? Would you like to tap into a social network that can help you generate leads, sell more product and deliver you more blog or website traffic than Twitter? If yes, you can’t ignore Pinterest.
How do you prioritize what social networks you invest in for business success? How do you know where you should engage? How do you determine where your audience is hanging out online so you can build the most meaningful relationship with them as possible? How do you achieve a positive ROI using social media and digital technologies and strategies?
Instagram recently announced a new feature called Instagram Stories that looks, smells, feels and behaves a LOT like SnapChat! The new Stories features empowers users to share their favorite moments in 10 second increments of video and photos into a story that gets compiled and stored right within their Instagram profile.
In the online world, keeping up with trends can be a challenge. Not only do you have to keep your current platforms and content performing, you must also be ready to embrace the changes to come. The only one guarantee we have in the social and digital world is change. Get use to it.
It’s probably not news to you that blogging is an incredible way to build your business and your brand. As tempting as it may be, building your business on rented land such as Facebook is quite risky. The only guarantee we have today with the social networks and digital marketing is change.
Mastering the skills and knowing how to build and utilize an integrated social and digital platform inclusive of a quality blog will help separate any marketer and business from the crowd of status quo.