Learning the difference between authenticity and transparency is key to building relationships and earning trust via social media marketing.
Smart brands are tapping into the human power of their employees to increase brand awareness and market reach, create and curate content, engage with target audiences, listen to conversations and even help recruit top talent!
Becoming a social business is a journey, not a destination. Integrating social media, new technologies and methodologies is as much about mindset as it is about the tools and technology.
Many brands avoid embracing social media and online marketing because of the fear associated with risk to the brand. They think that if they avoid social media all together that the risk can be avoided. This assumption couldn’t be further from the truth.
For small business, startups, entrepreneurs, and even “corporatepreneurs” within larger organizations, knowing the right levers to pull to gain competitive advantage can make all the difference in winning or losing.
In today’s socially connected world and 1:1 constant communication 365 days of the year, human to human communication is at the core of business and life. The heartbeat of social media is humans. The goal for businesses and the people within them is not to “do social” but to be social. Even “being social” is…
The only guarantee in social business is change. The landscape and ecosystem is changing with every step we take. It’s becoming harder and harder for even the smartest marketers and business leaders to find stable ground for which to build their business.
The only problem is that none of this happened. Bottom line, your blog sucks and you don’t know what to do about it.
Email marketing is not dead! For success with email marketing, the focus must be on sharing value and serving your audience versus manipulating them to click, share and opt-in!
Did you know that 90% of mobile phone users keep their device within arms reach 100% of the time.
In this special 10 minute “Sunday Weekend edition” of the Social Zoom Factor podcast I share with you how my entire family has learned to unplug and live in the moment. I hope it will inspire you to do the same!
Is brand humanization just a fancy word for marketers and bloggers who have run short of things to talk and write about?
Or is it more? Is it something that brands should take the time to understand?
Are you creating memorable brand experiences and providing your audience exactly what they need? Knowing your audience intimately will increase business results.
You can have the greatest social media marketing plan on the planet but if you don’t have resource and budget to implement it’s a wasted effort.
Even the smartest and most social savvy business leaders fall victim to random acts of marketing (RAMs).