Do you REALLY know your customer? Do you know where they hang out and spend the most time online? Do you know their biggest problems that keep them up at night? Do you know their biggest goals and dreams? Do you know what they do for a living? Do you know their favorite hobby and…
Marketing that Works Now! 10 Bad Habits Digital Marketers Must Leave Behind [podcast]
Bigger marketing and business results come when we get comfortable being uncomfortable. We need to stop old habits that hold us back. We need to embrace new mindsets, thought patters and daily habits that move us forward to achieve our goals!
How to Develop an Audience First Marketing Strategy to Grow Your Business Sales [podcast + worksheets]
Audience marketing is an intentional alignment of your marketing messages, content and focus to the needs of your audience.
An audience first marketing approach shifts the focus from YOU to THEM. This means you focus more on how you can SERVE your audience over how you can SELL to them.
How to Preserve Your Personal Professional Brand in a Political Minefield
When it comes to politics and personal branding, do the two go together? Or should you keep your mouth shut and keep politics off of your personal and business social timeline?
15 Proven Strategies to Increase LinkedIn Engagement
The key to success on LinkedIn is learning how to find, connect with and engage the right people in authentic ways.
The best part is that LinkedIn is not as noisy or saturated with spam content and digital noise as some of the other social networks you may be getting tired of by now.
Sales and Marketing Conversion Funnels – Ultimate Newbie Get Started Guide
A sales and marketing conversion funnel describes the stages a buyer of any product or service goes through leading to a purchase. Marketers call this the buyer’s journey. It is the journey of the buyer researching, discovering, choosing and finally purchasing a product or service.
A conversion funnel is divided into the top of funnel, middle funnel and bottom of funnel. This guide will cover an introduction to each of these primary stages in detail.
Top Digital Marketing and Branding Trends Marketers Must Embrace in 2020
What are the biggest digital marketing and branding trends shaping 2020? Learn how marketers should leverage the latest technologies to increase brand awareness and generate more leads and sales.
5 Foundations to Build a Powerful Personal Brand that Ignites Your Business in 2020
Even if you are not a marketer and never want to be one, you have a personal brand regardless if you have consciously designed it or thought about it or not.
The Heart of What Makes an Event Amazing with Midwest Digital Marketing Conference Founders #MDMC2019
Creating an engaging, memorable and amazing experience should be a top goal for any event or conference organizer.
Amazing events don’t just “happen.” They are seeds that are planted by someone or a team who has a “why” bigger than selling seats. These are the events that become amazing over time with the investment of many who are involved.
How Franchise Organizations Can Use Digital and Social Media to Amplify and Grow in 2019
Franchise organizations must embrace social and digital marketing as a game changer to differentiate and stand out from the crowd of noise.
How Brands Can Stay Relevant in a Digital World Not Pushing Play
85% of Facebook users watch video with the sound off. Is your video and audio content relevant enough to inspire your audience to hit play? Use these tactics to increase video views and podcast listens.
Facebook for Small Business: Strategies to Increase Results in 2019
Digital marketers are scrambling in 2019 to find their place above the noise. Getting lost in the crowded, noisy digital and social world of today is happening to even the most seasoned marketers if they don’t accept the new reality.
10 Reasons a Content Calendar Is Your Most Important Marketing Tool in 2019 [Template Included]
If you like to receive a positive return on investment of the content you create and publish, then you should use a content calendar. Just like anything in life or business, the better you plan, the better your return on the time and money invested will be.
Stop Listening to the Social Media and Digital Marketing Gurus
If you want to succeed in the online world today you must build your own social media, digital marketing and branding plan and strategy. Although there are many social marketing gurus happy to give you free advice, you must be careful who you listen to and be sure you are focusing on the right technologies, strategies and tactics for your business and audience.
3 Reasons Your Boss Didn’t Approve Your Social Media Budget and Plan
Ever feel as if your boss, c-suite and colleagues just don’t “get it?” Do you have what you think is an amazing social media or digital marketing plan? However, you just can’t seem to get the budget approval nor the buy-in you need to be successful? You may have even been hired or specifically tasked with creating this fantastic plan, yet it seems nobody wants to support you to make it a reality?
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