The truth is that although many marketers are “doing social media,” far fewer are utilizing social media in a way that brings positive result or return on investment. Take a listen to episode 246 of the Social Zoom Factor podcast where I share with you The Number One Reason Your Social Media Has Zero Return on Investment and How to Fix it.
Facebook Groups provide a unique opportunity for businesses of all sizes to build community, increase brand awareness, generate leads and even increase sales of products or services. You can more quickly earn trust, nurture relationships, network and create a movement big or small!
The modern social marketer of today needs to know how to set goals, build a well thought out plan, balance the use of owned, paid and earned media. They must know how to tap into the power of influencer marketing, paid advertising, visual marketing and list goes on!