Event conversations are now happening on every flavor of social network from Twitter, Facebook, Instagram, to Snapchat. Attendees are live streaming what they see, hear and experience via live streaming on their mobile devices.
What does it really mean to be a thought leader? Unfortunately too many digital and social marketers have a false belief that they can simply write a few blog posts, send a few tweets and increase their social influence scores such as Klout and they will quickly become the go to thought leader of their niche.
Do you know the difference between traditional marketing, ecommerce, multichannel marketing and omnichannel marketing?
Omnichannel marketing is not simply a buzzword for multichannel marketing.
Marketing, communication and media is becoming more and more complicated. Many marketers and business leaders are finding it difficult to learn, embrace and maximize their use of new media. They struggle with understanding the difference, value and how to best use earned media, paid media and owned media.
Co-created content is not just a buzzword or the next new shiny object that will solve your business problems.
The definition of influencer marketing, four main activities for influencer marketing and how to find and select influencers to work with your brand and more is discussed in this episode of the Social Zoom Factor podcast.
The Social Media SuperBowl set some new records of its own that are pretty exciting for all of us social and marketing geeks! The Patriots were clearly not the only winner in the Superbowl XLIX.
Tap into the power of mobile marketing, social media sites such as Facebook, Twitter, LinkedIn, Instagram and Pinterest you can really turn up the volume in sales and business over the holidays with your online platform, website and blog.
It is no surprise that social media is changing the landscape for events and conferences. The conversation is no longer limited to the stage, event break out sessions, paid for booth displays and show floors. Instead, there is a conversation happening 24/7 both inside and outside of the event.