Smart digital marketers who know the value of an email list. They create epic and compelling content offers that inspire, educate, delight and help their ideal customer and audience solve their greatest problems. They earn their trust and email address. They are then able to more easily nurture relationships with a captured audience who WANTS to hear from them.
Email marketing is not dead! For success with email marketing, the focus must be on sharing value and serving your audience versus manipulating them to click, share and opt-in!