Check out this episode of the Social Zoom Factor podcast to hear my answer and recommendation on exactly how you should handle this challenge and question.
- Is it time to get your CEO on Twitter?
- The importance of a social business strategy and plan.
- How to get buy-in.
- Developing an online and Twitter persona.
- Humanizing your brand.
- Bridging the social and digital divide.
Brand Humanization in a Nutshell (podcast)